What to Look for in 2007

1. A Blurring of Roles- who is the media owner, who is the creative agency( AdAge just named the consumer Agency of the Year), who is buying the media/idea ?
2. A Continuing Shortage of digital talent; creatives, strategists, measurement people
3. Pressure on agencies to produce more " ads/video" , cheaper and quicker- if Joe Blow can whip something up and get 100's of thousands of views and viral buzz ..why can't you!
4. BUD TV launch post SuperBowl
5. Many , many YouTube rivals
6. Lots of really bad attempts at viral video and consumer co-creation as agencies /clients feel the pressure to do " something , now "
7. Alliance Atlantis sold to .........CanWest.
8. CTV Globe Media purhase of CHUM ..assets sorted out ..radio and "A" Channels sold..
9. A big big YEAR FOR VIDEO on the web as rights isssues sort themselves out ..consumers continue to go broadband and increasingly to wireless networked homes
10. The consumer created ads in the Superbowl will give an early indication of whether this trend will die or accelerate.