I am a XFM subsriber , and have been for almost 2 years ..and I am a big fan of the range of muisc choice, sports games accessable, love the digital display of the artist and song....
My radio tuning starts with the local news, weather, traffic station...then straight to XM.I can't stand the endless mindless chatter and self promotion frm conventional radio DJs ; and the quality and frequency of ads, promotions is mind numbing.
So why haven't more comsumers bought into the proposition?The merger is necessary because satellite radio has been a big flop ! Still losing money, overpaying big name celebrities , increasing churn, over-inflated numbers based on auto companies giving 6 months fee to new vehicle owners.
The medium provide lots of choice; but not the control or feeling of creativity that an iPod provides ; and that is what younger consumers want .Plus most music shared and consumed by MP3 owners is either free or close to it; so the idea of a monthly subscription is unappealing.
Satellite radio should redefine itself as mobile digital content ( music, sports events, talk, why not audio clips and video /photo stills) ; and expand the platform application and ease of access ..not just content to car ..and now content to phone ,but content to home stereo..PC ..digital TV.
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