The whole notion of the TV upfront is past tedious, hyperbole, and trumped up excitement!
A new 6 Million Dollar Women; stop the presses, open your wallets, pay thtrough the nose.....not.
With major media companies having the rights to content that consumers can choose to view across multiple platforms , including increasingly broadband video steaming and mobile plus the opportunity for branded content, product integration , custom creative solutions....why the herd mentality to lock up your budgets in 2 weeks ....when most clients don't have a clear idea what they will be doing 6-12 months out.
