Every minute 1000 new mobile subscribers are added worldwide.
There will be 4 billion mobile phone users before the end of next year.
Notice how people under 24 don't wear a watch!!! or an alarm clock....using mobile phone instead.
A survey of young people showed that they would rather lose ther wallets and ID than ther mobile phone!
The major broadcasters have made significant progress in securing mobile rights to FIFA Soccer, NHL Hockey, the Olympics, top rated shows such as Heroes, Survivor ; which will drive usage , experimentation and new ideas.
Then , of course, there is the iPhone effect!!!! I am salivating at the thought of getting my hands on one . It will truly be a game changer . Even if it falls short ( which I don;t believe) of expecattions , it will drive all other manufacturers to be more innovative .
In 2008 expect to see broad usage of phones as mobile content /video devices, as interfaces with outdoor boards, vending machines, as ticketing units, more txt /TV contests , original content for mobile and user generated photos/video .
Comsumers continue to be ahead of marketers and advertisers , who are struggling to keep up and find ways to engage people within emerging platforms.
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