Social Media Impact on Ontario Election

The upcoming Ontario Provincial election should provide an interesting test of the power of emerging social media tools .

The NDP and Green Party especially , have not had the budgets to compete with the Liberals and Conservatives via mass media .

What they do have , are an activist community of supporters that are very savvy with weblogs, podcasts, facebook, widgets online chat/forums, flash mobs and in the case of the Green Party, a very focused , differntiated position on a major consumer issue; climate change.

The natural resistance, self imposed limits ( eg. no using facebook at Ontario governement offices) , need for control of the dialogue ,of both Liberals and Conservatives ,  could be the weakness that the NDP and Green Party can exploit.

I'll be curious to track how each party uses ( or not) the array of new digital tools at there disposal.

Comments

[Dino]

I should have offered the NDP some pro bono digital consultation ;)

I always had a soft spot for Ed Broadbent.